interactive
- peopleforbikes.org
- Squawq
- Yearbook Yourself iPhone App
- Handsome Cycles
- Twaugmented Reality
- Snowdin
- SXSW Innovation
- Interactive Process
- Purina Pro Club
died young stayed pretty
Twaugmented Reality
What do you do with an ad placement in a program where most everyone has a laptop?
You turn the ad into the key to an online experience
We utilized augmented reality technology to take a simple ad placed in the Ad Week 2009 program book and turn it into something more than just a print ad.
The ad became a black and white key that unlocked an augmented reality world which showed you Minneapolis on one side and New York on the other along with corresponding twitter feeds.
Role
Art Direction, Design